Environmental Business Research Institute - EBRI - “Mi-chan’s Adventure!” No. 1: Terada Iron Works Corporation Limited (at the Renewable Energy Tokyo Fair) Environmental Business Research Institute EBRI

  • “Mi-chan’s Adventure!”

    Hello! This is Iwamatsu; I am in charge of the secretariat at EBRI. The new project “Mi-chan’s Adventure” has started.

    This is a project where I, Iwamatsu, also known as “Mi-chan,” visit companies run by EBRI members, and introduce the interviews conducted with the members.

  • www.solars.jpNo. 1: Terada Iron Works Corporation Limited
    (at the Renewable Energy Tokyo Fair)

    For this memorable 1st edition, I paid a visit to the Terada Iron Works Corporation Limited, run by an EBRI director, after hearing that it is participating in the “Renewable Energy Tokyo Fair” (7/30~8/01) at the Tokyo Big Sight.

    What are the features of your booth?

    • We’ve deliberately hired a corner booth, even though it was more expensive.

    • We put our sign, which is a large banner, in the aisle where everyone can see it (it is made of cloth like a tent sail and has a yellow background with a picture of the product and a short comment, attracting even more attention).

    • We chose not to put catalogues of our products on a rack, in order to make it hard for people to take them (this means people must talk to someone at the booth and the staff can ask for a business card, which then starts a conversation).

    • Putting the exhibition business negotiation sheets to practical use (attaching the business cards received at this event to these sheets, and filling in the information including the date of the negotiation, the name of the attendant staff member, the type of customer, the purpose of the visit, categorizing the content of the request into <A, B, C>, negotiation details, etc., so the staff can easily refer to the negotiation details later on).

    About the participation:Appealing points (displayed products: Solaris, Soltech, etc.)

    • Traditional solar water heaters often lose heat since they are affected by external temperatures, and have commonly been used to heat up bath water. However, by using an evacuated tube, it simulated the mechanism of a thermos flask, and has made it possible to store water at high temperatures, even in winter and on cloudy days.

    • A copper pipe runs through the evacuated tube, and the water is heated to a high temperature of 60 - 70°C as it flows through this pipe. This cannot be achieved on rainy or snowy days; however, even on cloudy days, approximately 50% of the usual heat value is attained. On a sunny day, the temperature inside the evacuated tube rises to approximately 200°C in about 15 minutes.

    • The surface glass is very solid - it even meets the JIS standard - and can withstand up to 400 kg.

    • A balcony-based type, which can be placed on a wall surface, has also been developed.

    After the exhibition, I went to a mini-party with staff from Terada Iron Works. Everyone was very friendly and warm, we had a wonderful time and I almost felt like I was a Terada Iron Works employee.

    The products displayed at the exhibition

    The products displayed at the exhibition

    The booth for Terada Iron Works Corporation Limited

    The booth for Terada Iron Works Corporation Limited